Territory Sales Representative

Wheel Pros•Riverside, MO

About The Position

The Territory Sales Representative drives profitable sales growth within an assigned geographic territory by managing and expanding key-account relationships, identifying new revenue opportunities, and executing strategic customer visit plans. The role emphasizes upselling and cross-selling, proactive account management, disciplined CRM use, and close collaboration with Inside Sales to support smooth order processing and a strong customer experience. The representative develops territory and account plans, engages customers in person and virtually, prospects for new business, and works with cross-functional partners to address account needs and territory initiatives. Performance is assessed through field activity and customer engagement, sales results, execution quality, and overall territory health.

Requirements

  • At least 2 years of B2B sales experience; field or territory sales experience is strongly preferred.
  • Proven track record of meeting or exceeding sales goals.
  • Consultative selling skills, including discovery, objection handling, and closing.
  • Business acumen covering basic pricing and gross profit concepts, customer segmentation, and pipeline management.
  • Proficiency with CRM tools and Microsoft Office or Google Workspace.
  • Valid driver’s license and ability to travel routinely within the territory.

Nice To Haves

  • Experience in the automotive aftermarket, distribution, wheels/accessories, lighting, or adjacent industries.
  • Experience managing a defined book of business and growing strategic accounts.
  • Familiarity with data-driven selling tools, such as sales analytics and ordering trends.

Responsibilities

  • Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.
  • Grow sales in assigned accounts by uncovering opportunities, expanding product adoption, and increasing share of wallet.
  • Identify and convert upsell and cross-sell opportunities during customer visits and calls.
  • Use data and ordering insights to detect churn risks or sales declines, then build plans to recover and retain revenue.
  • Prospect for new business within the territory, including reactivating dormant accounts.
  • Conduct regular in-person and virtual customer meetings to strengthen relationships and drive execution.
  • Coordinate with Inside Sales on quotes, order processing, follow-up, and issue resolution.
  • Follow up on commitments and action items to close deals and prevent lost sales.
  • Maintain accurate activity, pipeline, and account plans in CRM and use CRM to support consistency and growth.
  • Segment accounts and prioritize time using an Ideal Customer Profile and account tiering.
  • Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.
  • Provide field feedback on competitive activity, pricing pressure, product gaps, and customer trends.
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