Territory Sales Representative

Highway Horticulture, LLC•Flint, MI

About The Position

The Territory Sales Representative works autonomously to develop new accounts and maintain existing accounts within an assigned territory. The role focuses on increasing the availability and visibility of Highway Horticulture Productions (HHP) products through consultative sales tactics, with all selling focused on the HHP product portfolio. The representative expands product-line presence in dispensaries and supports brand growth through merchandising, sales, and promotional marketing initiatives. The position also identifies major accounts not currently carrying HHP products and develops plans to establish business with them. Account execution includes improving merchandising conditions, building visible displays, resetting category segments to HHP standards, and placing point-of-sale materials to increase brand visibility. The role is heavily focused on retail execution, with approximately 80% of time spent in the trade and 20% in internal meetings and administration.

Requirements

Must be at least 21 years of age and authorized to work in the United States.
At least 2 years of experience in cannabis sales.
Valid driver's license, clean driving record, and reliable transportation.
Passion for and knowledge of cannabis and the industry.
Sales skills, including communication, relationship development, strong work ethic, and self-motivation.
Willingness and ability to work nights and weekends periodically for events.
Ability to lift up to 30 pounds and move cases of product.
Must reside in the sales territory.

Nice To Haves

Bachelor's degree or relevant experience.

Responsibilities

Sell the entire HHP portfolio, with emphasis on priority brands.
Execute quarterly distribution targets and develop new account relationships.
Communicate and follow up regularly with accounts to support and grow business.
Execute programs and promotional events at accounts, including supplier presell events, market ride-alongs, vendor days, industry events, and marketing initiatives.
Increase rate of sale through brand visibility, staff training, and education.
Maintain weekly sales reports and detailed account visit tracking.
Monitor and analyze sales results using business intelligence tools to identify opportunities and gaps.
Support territory sales forecasts as needed to inform future growth plans.
Maintain territory-level budget and expense tracking.
Meet regularly with distributors to review results and align on priorities.
Work with the Director of Wholesale to develop and present Annual Account Management Plans.
Roll out and drive execution of distributor-level programs, including incentives and price promotions.
Monitor distributor sales and inventory levels and recommend order quantities.
Improve account merchandising by building displays, resetting category segments to HHP standards, and displaying point-of-sale items.