Territory Sales Representative - 14er

Centaurus Farms•Boulder, CO

About The Position

14er is seeking a motivated, results-driven Territory Sales Representative to manage and grow wholesale sales within an assigned Colorado territory. The role develops relationships with dispensary partners, expands distribution, secures new business, and drives revenue growth. The ideal candidate has experience in Colorado's cannabis wholesale market, strong relationship-building and negotiation skills, and the ability to manage existing accounts while converting new sales opportunities. Reporting to the Senior Sales Manager, the Territory Sales Representative works closely with Sales, Marketing, and Operations to execute sales initiatives, support product launches, and strengthen 14er's presence throughout Colorado.

Requirements

Demonstrated ability to develop customer relationships, generate new business, and achieve sales targets.
Strong communication, negotiation, organizational, and problem-solving skills.
Ability to work independently, manage a territory, and prioritize competing demands.
Comfort using CRM systems, sales reporting tools, and Microsoft Office or Google Workspace.
Willingness and ability to travel regularly throughout an assigned Colorado territory.
Valid driver's license and reliable transportation.
Ability to obtain and maintain any required Colorado cannabis industry credentials.

Nice To Haves

2+ years of experience in cannabis wholesale sales, account management, or a related sales role.
Knowledge of the Colorado cannabis market, dispensary landscape, and competitive environment.

Responsibilities

Achieve assigned monthly, quarterly, and annual sales targets.
Manage and grow wholesale revenue within an assigned Colorado territory.
Identify, prospect, and secure new dispensary accounts to expand distribution.
Develop and execute account-level sales strategies to increase order frequency, product assortment, and revenue.
Negotiate pricing, promotions, and merchandising opportunities within company guidelines.
Identify opportunities to expand SKU penetration and introduce new products to existing accounts.
Monitor competitor activity, market trends, and customer feedback to identify growth opportunities.
Build and maintain relationships with dispensary buyers, managers, and owners.
Conduct regular account visits to strengthen partnerships, assess inventory levels, and identify growth opportunities.
Manage assigned accounts to maintain consistent ordering and minimize inactivity.
Work with dispensary partners to improve product sell-through, inventory placement, and assortment.
Address customer questions, concerns, and service issues promptly and professionally.
Coordinate with internal teams to ensure accurate order processing, timely deliveries, and customer satisfaction.
Communicate with accounts about product availability, new offerings, and promotional opportunities.
Represent 14er professionally throughout the Colorado cannabis market.
Participate in vendor days, industry events, and other promotional activities as needed.
Identify opportunities to improve brand visibility, merchandising, and product positioning in retail accounts.
Gather market intelligence and customer feedback to support product development and sales strategy.
Maintain accurate and current account information, sales activity, and opportunities in company reporting systems.
Provide updates on account performance, new business opportunities, and sales pipeline activity.
Collaborate with the Senior Sales Manager on territory sales forecasts and account growth plans.
Monitor key performance indicators, including revenue versus quota, new account acquisition, account retention, order frequency, and product distribution.
Communicate anticipated customer demand and inventory needs to support production planning and product availability.
Monitor outstanding customer balances and coordinate with Finance and Sales leadership to support timely collections and compliance with credit policies.