Territory Sales Representative - 14er

Centaurus Farms•Boulder, CO

About The Position

14er is seeking a motivated, results-driven Territory Sales Representative to manage and grow wholesale sales within an assigned Colorado territory. The role develops relationships with dispensary partners, expands distribution, secures new business, and drives revenue growth. It reports to the Senior Sales Manager and works closely with Sales, Marketing, and Operations to execute sales initiatives, support product launches, and strengthen 14er’s presence throughout Colorado. The representative manages existing accounts and develops new business, executes account-level growth strategies, negotiates within company guidelines, and supports product sell-through and brand visibility. The position also maintains sales records and forecasts, monitors performance and customer balances, and communicates demand and inventory needs to support production planning and product availability. Salary is $55,000 base plus commission.

Requirements

At least 2 years of experience in cannabis wholesale sales, account management, or a related sales role preferred.
Demonstrated ability to develop customer relationships, generate new business, and achieve sales targets.
Strong communication, negotiation, organizational, and problem-solving skills.
Ability to work independently, manage a territory, and prioritize competing demands.
Comfort using CRM systems, sales reporting tools, and Microsoft Office or Google Workspace.
Willingness and ability to travel regularly throughout an assigned Colorado territory.
Valid driver’s license and reliable transportation.
Ability to obtain and maintain any required Colorado cannabis industry credentials.

Nice To Haves

Knowledge of the Colorado cannabis market, dispensary landscape, and competitive environment is strongly preferred.

Responsibilities

Achieve assigned monthly, quarterly, and annual sales targets.
Manage and grow wholesale revenue within an assigned Colorado territory.
Identify, prospect, and secure new dispensary accounts to expand distribution.
Develop and execute account-level sales strategies to increase order frequency, product assortment, and revenue.
Negotiate pricing, promotions, and merchandising opportunities within established company guidelines.
Expand SKU penetration and introduce new products to existing accounts.
Monitor competitor activity, market trends, and customer feedback for growth opportunities.
Build and maintain relationships with dispensary buyers, managers, and owners.
Conduct regular account visits to strengthen partnerships, assess inventory, and identify growth opportunities.
Manage assigned accounts to maintain consistent ordering and minimize inactivity.
Work with dispensary partners to improve product sell-through, inventory placement, and assortment.
Address customer questions, concerns, and service issues promptly and professionally.
Coordinate with internal teams on accurate order processing, timely deliveries, and customer satisfaction.
Communicate product availability, new offerings, and promotional opportunities to accounts.
Represent 14er professionally throughout the Colorado cannabis market.
Participate in vendor days, industry events, and other promotional activities as needed.
Identify opportunities to improve brand visibility, merchandising, and product positioning in retail accounts.
Gather market intelligence and customer feedback to support product development and sales strategy.
Maintain accurate account information, sales activity, and opportunities in company reporting systems.
Provide updates on account performance, new business opportunities, and sales pipeline activity.
Collaborate with the Senior Sales Manager on territory forecasts and account growth plans.
Monitor KPIs, including revenue versus quota, new account acquisition, account retention, order frequency, and product distribution.
Communicate anticipated customer demand and inventory needs to support production planning and product availability.
Monitor outstanding customer balances and coordinate with Finance and Sales leadership on timely collections and adherence to credit policies.