Territory Sales Representative

American First Finance•Baltimore, MD

About The Position

American First Finance is seeking a motivated, results-driven sales professional to expand its market presence and cultivate partnerships with merchants in an assigned territory. The role offers on-target earnings comprising base salary and commission, uncapped earning potential, and performance-based compensation. The representative builds merchant relationships, develops a sales pipeline, visits stores in person, acquires new merchant partners, and uses CRM tools to manage sales activity. Regular travel within the assigned territory is required. American First Finance is a wholly owned subsidiary of FirstCash Holdings, Inc., which operates pawn stores and provides technology-driven point-of-sale payment solutions. AFF provides lease-to-own and retail finance payment solutions through a nationwide network of more than 13,000 merchant partners. FirstCash reports approximately 20,000 employees across the U.S. and Latin America.

Requirements

  • At least 1 year of successful B2B outside sales experience, with a record of achieving measurable sales goals.
  • Motivated and performance-driven, with a strong desire to exceed expectations.
  • Strong organizational skills, integrity, and professionalism.
  • Face-to-face selling experience and excellent negotiation and closing skills.
  • Self-starter able to independently build and manage a sales pipeline.
  • Ability to collaborate with internal teams.
  • Valid driver’s license and car insurance for regular travel within the assigned territory.

Nice To Haves

  • Extensive experience in retail consumer finance, merchant services, or SaaS.
  • Bilingual applicants are encouraged to apply.

Responsibilities

  • Develop and grow merchant relationships through consistent engagement and high levels of customer satisfaction.
  • Build and manage a strong pipeline of quality prospects within the assigned territory.
  • Conduct in-person visits to 8–10 stores daily and secure 10 or more new merchant partners each month.
  • Meet or exceed sales targets and take accountability for performance and results.
  • Use AFF CRM tools to track interactions, manage leads, and optimize sales strategies.
  • Collaborate with internal Marketing, Training, and Sales Operations teams to drive business success.

Benefits

  • Competitive compensation package consisting of base salary and commission.
  • Uncapped earning potential.
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