Territory Sales Representative - New England

Life is Good

23h

About The Position

Life is Good is hiring a Territory Sales Representative to manage and grow wholesale partnerships across New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The role strengthens existing accounts, opens new ones, and expands the brand’s presence across specialty retail, outdoor, gift, destination, resort, and other relevant channels. The representative brings Life is Good’s optimistic spirit to customer meetings and turns seasonal sell-in into lasting account growth. The position involves developing territory business plans, analyzing account and market performance, presenting seasonal products, and representing the brand through customer visits, trade shows, and market events. The representative works with sales operations, merchandising, marketing, and customer care, and uses AI tools to support meeting preparation, follow-ups, and sales-data analysis. The role is based in New England, with the employee living within reasonable commuting distance of the Boston, MA and Hudson, NH offices, and requires travel throughout the territory.

Requirements

At least 5 years of experience in wholesale sales, account management, or business development.
A proven track record of growing existing accounts, achieving sales goals, and developing new business across multiple distribution channels.
Strong commercial and analytical skills, with the ability to turn business performance into actionable opportunities.
Excellent communication, presentation, and negotiation skills, and an ability to build relationships.
Proficiency in Microsoft Excel and familiarity with B2B wholesale platforms such as NuORDER.
Residence in New England within reasonable commuting distance of both the Boston, MA and Hudson, NH offices.
A valid U.S. driver’s license and willingness to travel throughout the territory for customer visits, seasonal sell-in meetings, and trade shows.

Nice To Haves

Wholesale sales, account management, or business development experience within apparel, fashion, outdoor, or lifestyle brands.

Responsibilities

Grow existing wholesale partnerships by building relationships with retail accounts, increasing sales, expanding assortments, and driving long-term account growth.
Identify, prospect, and secure new wholesale accounts across specialty retail, outdoor, gift, destination and resort, and other relevant channels.
Lead seasonal product presentations, line reviews, and sell-in meetings to maximize order volume and strengthen customer engagement.
Develop and execute a territory business plan focused on sales growth, account development, new business, and customer retention.
Analyze account performance, sales trends, product assortments, and market opportunities to develop actionable growth strategies.
Tailor sales approaches to different retail partners and identify ways to expand Life is Good’s reach.
Represent Life is Good through customer visits, trade shows, and market events, and use the Boston and Hudson showrooms for customer meetings and seasonal sell-in appointments.
Partner with sales operations, merchandising, marketing, and customer care to support account needs and provide an excellent wholesale experience.
Use AI tools to prepare for account meetings, draft follow-ups and recaps, and identify patterns in sales data.
Meet annual sales and distribution goals and achieve measurable growth in territory revenue and brand presence.

Benefits

Comprehensive medical insurance
Dental insurance
Vision insurance
Flexible Spending Accounts
Transit or Parking Reimbursement Accounts
Life insurance
AD&D insurance
Short- and long-term disability insurance
401(k) with a match
Paid Time Off
10 paid holidays
Good Vibes Time: paid time to volunteer for a nonprofit cause of the employee’s choice
Family Time
Dogs in the workplace