Territory Sales Manager (Great Lakes)

Wavetronix•Ann Arbor, MI

About The Position

Wavetronix, a global leader in radar-based vehicle detection technologies, is hiring a full-time Sales Manager for the Great Lakes Territory. The role identifies market opportunities, develops industry relationships, and grows revenue through direct sales to customers throughout the region. The position is strategically aligned with Wavetronix’s long-term regional vision. Employees are expected to live in the Great Lakes Region (Indiana or Michigan) to support regular onsite collaboration when not in the field. The team currently works remotely throughout the territory, with a permanent regional office planned within the next few years. The Sales Manager works with traffic engineers, transportation agencies, consultants, and other industry customers to understand their objectives and traffic challenges, then recommend Wavetronix products and applications. Success involves building long-term customer trust, developing technical and industry knowledge, managing territory sales activities, and achieving regional growth objectives. Sales are relationship-based and are not commission-based. The role includes extensive travel throughout the territory, approximately 70–75%, and onsite collaboration when not traveling. Development milestones include completing onboarding and learning the ITS and traffic-detection industry during the first 90 days; within a year, delivering product presentations, establishing customer relationships, contributing to regional goals, and meeting or exceeding annual sales targets; and beyond the first year, expanding the customer base, executing sales plans and forecasts, and driving long-term regional growth.

Requirements

Prior technical sales experience.
Strong communication skills.
Ability to travel extensively throughout the territory; travel is approximately 70–75%.
Ability or willingness to live within the Great Lakes Region (Indiana or Michigan).
Strong technical aptitude and willingness to learn.
Self-motivated and results-oriented approach.
Enjoy building relationships and working directly with customers.

Nice To Haves

Traffic industry experience is preferred.
Experience or knowledge related to ITS, traffic detection, and related technologies.

Responsibilities

Develop and maintain trusted relationships with customers throughout the region.
Understand customer business objectives and traffic challenges, and recommend Wavetronix products and applications that address them.
Generate repeat business and long-term customer loyalty; manage and expand the territory’s customer base.
Identify market opportunities and grow regional sales.
Learn and demonstrate Wavetronix products and solutions, and develop knowledge of ITS, traffic detection, and related technologies.
Monitor competitors, product offerings, pricing, and market trends.
Provide customers with product, technical, pricing, and delivery information.
Collaborate with teammates to achieve regional and company goals.
Attend customer meetings, trade shows, and industry events.
Negotiate agreements within company profitability guidelines.
Respond promptly to customer concerns and warranty claims.
Prepare sales forecasts, regional growth plans, sales plans, and budgets; track opportunities and manage territory activities.
Identify regional requirements needed to meet customer needs and grow the marketplace.
Align with company programs, initiatives, and strategic objectives.
Participate in ongoing professional and personal development opportunities.
Travel throughout the territory as needed, approximately 70–75%, and participate in onsite collaboration when not traveling.
Complete onboarding and training, attend customer meetings alongside experienced sales team members, and progress toward the stated development milestones.
Prepare and deliver product presentations and demonstrations; generate sales that meet or exceed annual targets.
Meet or exceed regional sales objectives and contribute to long-term regional growth.