Territory Sales Lead (Great Lakes)

Wavetronix•Ann Arbor, MI

About The Position

Wavetronix is seeking a full-time Territory Sales Lead for the Great Lakes territory. The role identifies market opportunities, develops relationships with industry contacts, and grows revenue through direct customer sales throughout the region. The team currently works remotely across the territory, but employees are expected to live within the Great Lakes region (Indiana or Michigan) and participate in regular onsite collaboration when not supporting customers in the field. Wavetronix plans to establish a permanent office in the region within the next few years. The position focuses on building long-term customer relationships and recommending radar-based vehicle detection products and applications that address customer needs and traffic challenges. The successful candidate develops technical and industry knowledge, manages and expands the territory’s customer base, and works collaboratively with colleagues to meet regional and company goals. Travel throughout the territory is approximately 70–75%. Development begins with onboarding, product training, and accompanying experienced sales team members to customer meetings. Within the first year, the employee is expected to deliver product presentations and demonstrations, establish trusted customer relationships, contribute to regional goals, and generate sales meeting or exceeding annual targets. Beyond the first year, the role expands to executing regional sales plans and budgets, forecasting, meeting regional objectives, and supporting long-term growth. Sales are not commission-based; Wavetronix describes winning business as a team effort built through sustained customer interactions.

Requirements

Prior technical sales experience.
Strong communication skills.
Ability to travel extensively throughout the territory; travel is approximately 70–75%.
Ability to live within the Great Lakes region (Indiana or Michigan).
Strong technical aptitude and willingness to learn.
Self-motivated and results-oriented approach.
Enjoy building relationships and working directly with customers.

Nice To Haves

Traffic industry experience is preferred.

Responsibilities

Develop and maintain trusted relationships with customers throughout the region.
Understand customer business objectives and traffic challenges, and recommend Wavetronix products and applications that address them.
Generate repeat business and customer loyalty; manage and expand the territory’s customer base.
Identify market opportunities and grow regional sales.
Learn and demonstrate Wavetronix products and solutions, and develop knowledge of ITS, traffic detection, and related technologies.
Monitor competitors, product offerings, pricing, and market trends.
Provide customers with product, technical, pricing, and delivery information.
Collaborate with teammates to achieve regional and company goals.
Attend customer meetings, trade shows, and industry events.
Negotiate agreements within company profitability guidelines.
Respond promptly to customer concerns and warranty claims, maintaining professional communication and follow-through.
Prepare sales forecasts, growth plans, sales plans, and budgets; track opportunities and manage territory activities.
Identify regional requirements needed to meet customer needs and grow the marketplace.
Align work with company programs, initiatives, and strategic objectives.
Participate in professional and personal development and continuing education opportunities.
Travel throughout the territory as needed, approximately 70–75%, and participate in onsite collaboration when not traveling.
Complete onboarding and training, build industry knowledge, and attend customer meetings alongside experienced sales team members.
Prepare and deliver product presentations and demonstrations, establish customer relationships, and generate sales that meet or exceed annual targets.