Territory Manager - Southern Alberta

Canopy Growth

3d•Remote

About The Position

The Territory Manager, Southern Alberta manages sales and community engagement activities in an assigned territory. This is a fast-paced sales role for a self-starter who can build customer relationships, sell using facts, work with data and category insights, and engage and influence the community. The position reports to the Regional Sales Manager and is a full-time remote role based in Calgary, Alberta. The role oversees territory accounts, builds brand awareness and retailer relationships, identifies distribution and sales opportunities, executes marketing initiatives, and educates industry and retail partners. The Territory Manager also develops and executes territory plans, manages budgets and expenses, builds a pipeline of leads and local partnerships, and independently plans daily operations and customer calls. The position offers a salary of $75,000–$85,000 plus a car allowance. Benefits include extended health and dental coverage, paid vacation, and participation in an employer-supported retirement savings program.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Tech-savvy, with comfort navigating data-driven environments and CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee accounts within the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Drive marketing initiatives that build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for partners and retail stakeholders.
Maintain accurate, up-to-date account records and administrative data.
Achieve volume and market-share growth, in-store merchandising and product-placement standards, distribution and product-quality targets, and route-plan and call-frequency requirements.
Build and maintain long-term account relationships aligned with the annual operating plan.
Develop strong working relationships with store managers and frontline staff across assigned retail locations.
Identify promotional opportunities within relevant regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment while following financial and merchandising guidelines.
Generate new sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Manage daily operations independently, including weekly and monthly call planning.