Territory Manager - Simcoe & Kawarthas

Canopy Growth

5d•Remote

About The Position

The Territory Manager for Simcoe & Kawarthas manages sales and community engagement activities in the assigned territory. This fast-paced sales role focuses on building customer relationships, fact-based selling, data- and category-driven execution, and engaging and influencing the community. The position is full-time and remote, based out of Barrie, Ontario, and reports to the Regional Sales Manager. The role oversees accounts, builds brand awareness, develops distribution opportunities, executes marketing initiatives, and provides industry and brand education to retail partners. The Territory Manager manages account records, sales and operational targets, strategic retailer relationships, compliant promotions, territory planning, budgets, leads, local initiatives, and daily call planning. The position includes travel within the territory.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Tech-savvy and comfortable working with data and CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee all accounts in the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Drive marketing initiatives that build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate and up-to-date account records and administrative data.
Achieve targets for volume and market share growth, in-store merchandising and product placement, distribution reach and product quality, route-plan compliance, and call frequency.
Build and maintain long-term account relationships aligned with the annual operating plan.
Develop strong working relationships with store managers and frontline staff across assigned retail locations.
Identify promotional opportunities within relevant regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment while following financial and merchandising guidelines.
Generate new sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Autonomously manage daily operations, including weekly and monthly call planning.
Travel within the assigned territory.