Territory Manager - Northern Ontario

Canopy Growth

3d•Remote

About The Position

The Territory Manager, Northern Ontario manages sales and community engagement activities across an assigned territory. This is a fast-paced sales role for a self-starter who can build customer relationships, sell using facts, work with data and category insights, and engage and influence the community. The position is remote and based out of Sudbury, Ontario, and reports to the Regional Sales Manager. The Territory Manager oversees accounts, builds brand awareness and community engagement, develops distribution opportunities, executes marketing initiatives, and educates retail partners and other stakeholders. The role also includes territory planning, budget and expense management, lead and partnership development, compliant community initiatives, and independent management of daily operations and call schedules.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Comfort using technology, data-driven environments, and CRM systems.
Clean driver's abstract.
Willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent consumer packaged goods sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee all accounts in the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Execute marketing initiatives to build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate, up-to-date account records and administrative data.
Meet targets for volume and market-share growth, in-store merchandising and product placement, distribution reach, product quality, route-plan compliance, and call frequency.
Build long-term account relationships aligned with the annual operating plan.
Develop working relationships with store managers and frontline staff at assigned retail locations.
Identify promotional opportunities within applicable regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment while following financial and merchandising guidelines.
Generate sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Independently manage daily operations, including weekly and monthly call planning.
Travel within the assigned territory as required.