Territory Manager - Saskatchewan

Canopy Growth

4d•Remote

About The Position

The Territory Manager, Saskatchewan manages sales and community engagement activities across an assigned territory. This remote field sales role focuses on building customer relationships, fact-based selling, data- and category-driven execution, and engaging and influencing the local community. The position is based in Saskatoon, Saskatchewan, and reports to the Regional Sales Manager. The Territory Manager oversees accounts, strengthens brand awareness, grows distribution, executes marketing initiatives, and educates industry and retail partners. The role also includes developing account relationships, planning territory sales activity, managing budgets, generating leads and partnerships, facilitating community initiatives, and independently organizing daily operations.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Comfort using technology, data-driven environments, and CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee accounts within the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Execute marketing initiatives to build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate and current account records and administrative data.
Achieve targets for volume and market share growth, merchandising and product placement, distribution reach, product quality standards, route plan compliance, and call frequency.
Build long-term account relationships aligned with the annual operating plan.
Develop working relationships with store managers and frontline staff at assigned retail locations.
Identify promotional opportunities within applicable regulatory frameworks.
Collaborate with the Provincial Sales Manager to execute the annual territory plan and define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment while following financial and merchandising guidelines.
Generate sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Independently manage daily operations, including weekly and monthly call planning.