Territory Manager

Banner Fire Equipment, Inc.•Kansas City, MO

25d•$40,000 - $150,000•Onsite

About The Position

Banner Fire Equipment is seeking a relationship-focused Territory Manager specializing in equipment sales to grow its fire and rescue equipment business with fire departments, municipalities, and emergency responders. The field-based role serves Northwest Missouri, Chicagoland, or Central Illinois. The employee will live in or near the assigned territory, spend much of the week on the road meeting customers, and travel occasionally to the company’s main location in Roxana, Illinois. The Territory Manager builds long-term customer relationships and serves as a primary contact for equipment sales and support. The role sells a broad range of fire and rescue products, including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and accessories. The manager oversees the sales cycle from prospecting and quoting through order completion, delivery coordination, and post-sale follow-up, while coordinating with internal teams to support accurate fulfillment and connect customers with service offerings. Compensation includes a base salary of $40,000–$55,000, based on experience, plus uncapped commission. Experienced Territory Managers regularly earn $100,000 or more, depending on sales performance and territory growth.

Requirements

High school diploma or GED.
Strong relationship-building, communication, and presentation skills, with the ability to establish trust with customers, vendors, and internal teams.
Ability to manage the full sales process, from opportunity identification through customer delivery.
Strong organizational and problem-solving skills, including the ability to manage multiple priorities and customer needs.
Valid driver’s license with an acceptable driving record.
Ability to travel throughout the assigned territory; approximately 50–75% day travel.

Nice To Haves

Bachelor’s degree in Business, Sales, Marketing, Fire Science, or a related field; equivalent combination of education and experience will be considered.
Three or more years of experience in field or territory sales, account management, or selling technical products or equipment.
Experience in the fire service, emergency services, municipal, or industrial equipment industries.
Proficiency with Microsoft Office Suite, CRM systems, and other sales or business management tools.

Responsibilities

Develop and maintain long-term relationships with fire departments, municipalities, emergency responders, and other customers, serving as their primary contact for equipment sales and support.
Grow the territory through prospecting, networking, referrals, customer visits, and industry events to win new accounts and expand market share.
Visit stations regularly, demonstrate products, and respond promptly to quotes and orders.
Support larger equipment projects, including SCBA or turnout gear replacements and grant-funded purchases.
Sell fire and rescue equipment, including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories.
Manage the full sales cycle from lead generation and quoting through order completion, delivery coordination, and post-sale follow-up.
Prepare accurate quotes, proposals, and bids, and maintain current customer and pipeline records in company systems.
Coordinate with service, operations, and internal teams to ensure timely and accurate order fulfillment, and connect customers with services such as pump testing.
Achieve assigned sales goals, revenue targets, and territory performance objectives.