Territory Manager, Hospitality & Foodservice - Denver

Chobani•Remote, CO

12d•$74,500 - $117,700

About The Position

The Territory Manager owns a mixed-channel account base for La Colombe in the Denver/Rocky Mountain market, covering hospitality accounts such as hotels, casinos, premium restaurants, fast-casual concepts, and bakeries, as well as foodservice accounts including corporate dining, healthcare, and college and university dining programs. The role represents La Colombe across both segments and sells its premium coffee, cold brew, Office Coffee Service (OCS) solutions, and on-tap beverage platforms. Success requires adapting sales approaches to the distinct buyer needs and economics of hospitality and foodservice customers. The Territory Manager develops new business, retains and grows existing accounts, maintains a healthy pipeline, and executes national contract and Joint Business Plan pull-through. The position builds relationships with decision-makers across both channels and partners with national account teams, regional foodservice leadership, education, service operations, marketing, and client services. It also requires disciplined CRM documentation, forecasting, and participation in regional reviews and ride-alongs. The role is field-based and requires 60% or more travel within the assigned market.

Requirements

3–7 years of field-based sales experience in Consumer Packaged Goods (CPG), foodservice, or the coffee industry.
Experience across both hospitality and foodservice channels is strongly preferred.
Comfort selling to hospitality buyers such as General Managers, Food & Beverage Directors, and Beverage Managers, and foodservice buyers such as foodservice directors, contract dining managers, and healthcare Food & Beverage leadership.
Proven hunter mindset and consistent net-new account acquisition across multiple account types.
Strong consultative selling skills, including discovery, value framing, objection handling, and closing.
Ability to switch quickly between hospitality and foodservice buyer language and economics.
Comfort with a heavy field cadence and a market-based role.
Proficiency in Microsoft Excel and PowerPoint.
Customer Relationship Management (CRM) proficiency, such as HubSpot or equivalent, required.
Bachelor’s degree in a related field, or a combination of years of experience and education.

Nice To Haves

Familiarity with foodservice distributor Operating Companies (OPCOs).
Experience across both hospitality and foodservice channels.

Responsibilities

Own a mixed-channel revenue book in the assigned market and meet quota.
Consistently acquire new hospitality and foodservice accounts and retain existing accounts.
Build and maintain a pipeline across all sales stages and represent La Colombe across leading accounts in both channels.
Sell the full La Colombe portfolio, adapting presentations and account economics to each customer type.
Tailor hospitality sales conversations to guest experience, service standards, brand fit, banquet, and in-room programs.
Tailor foodservice sales conversations to cost per serving, dining program economics, and employee or student satisfaction.
Execute property- and account-level pull-through of national contracts and Joint Business Plans negotiated by National Account Manager teams.
Assess current customer spend, category opportunity, wallet-share gaps, and margin profile for each account.
Lead product samplings at meaningful customer calls, adapting products and demonstrations to the account type.
Build relationships with hospitality General Managers, Food & Beverage Directors, Beverage Managers, and Executive Chefs.
Build relationships with foodservice directors, contract dining managers, healthcare Food & Beverage leadership, and College & University dining teams.
Coordinate with applicable onsite Compass, Sodexo, Aramark, and Canteen district leadership and hospitality management-company regional Food & Beverage leadership.
Coordinate with Hospitality and Foodservice National Account Manager teams on property- and account-level pull-through.
Partner with the Regional Foodservice Manager on distributor Operating Company pull-through at foodservice accounts.
Partner with the Territory Education Manager on installation training, post-installation audits, and barista or staff training.
Coordinate installation, preventive maintenance, and equipment repair with service operations.
Partner with channel marketing on co-op programs and coordinate with client services on order accuracy, ticket resolution, and customer service handoffs.
Update CRM records daily after meaningful customer interactions.
Provide pipeline updates and forecasts to the Regional Director, separated by hospitality and foodservice segments.
Participate in monthly regional calls, quarterly business reviews, and quarterly ride-alongs with the Regional Director.

Benefits

Medical insurance
Dental insurance
Vision coverage
Disability insurance
Health savings account
Flexible spending accounts
Tuition reimbursement
401(k) match of 100% on up to 5% of eligible pay
Fertility assistance
Childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
Employee assistance program
Fitness discounts
Wellness reimbursement
On-site gym access at certain locations
120 hours of paid time off
11 paid holidays
Paid volunteer time off
Bonus
Equity