Territory Field Marketing Manager

Campari Group

5d•$96,150 - $128,200

About The Position

The Territory Field Marketing Manager for Texas activates national programs and creates and implements local programs that bring Campari brands to life in support of the Commercial Plan. Embedded within the Sales team, the role partners with the Region Field Marketing Manager and State team to develop a robust field marketing plan, optimize market opportunities, and lead programs and events that drive profitable growth across the assigned territory. The position works closely with Marketing, Customer and Channel Marketing (CCM), Field Sales, distributor merchandising teams, and agencies to ensure brand-strategy compliance, commercial feasibility, and excellent execution. The manager coordinates integrated planning and communication, develops trade-program calendars and execution details, and establishes review processes to assess performance and inform future programming. The role translates commercial plans into field-ready activations, monitors execution against KPIs, gathers and reports results, manages point-of-sale processes, and oversees program budgets and ROI tracking. It also supports distributor teams with the information and coordination needed to execute portfolio plans and meet depletion and account-growth goals. The position requires travel up to 50% within the territory, regular market visits, and communication with stakeholders by phone, email, and in-person meetings. The manager may also support the physical activation of programs and events as needed. The expected base salary is $96,150–$128,200, with eligibility for a discretionary bonus and an employee benefits package.

Requirements

At least 5 years of related field sales experience.
At least 2 years of experience in detailed program design and activation within assigned markets.
Bachelor’s degree in business or a related field.
Demonstrated capability in driving execution of in-market activation plans.
Excellent knowledge of trade activation needs.
Strong understanding of the US three-tier system and experience influencing results in that environment.
Strong planning and analytical skills, with financial and business acumen.
Proficiency in Word, Excel, PowerPoint, Outlook, and Teams.
Experience with budget-tracking and program-reporting tools.
Strong written and verbal presentation skills.
Excellent project-management skills and ability to manage multiple projects across varied resources.
Strong leadership, conceptual, and creative skills.
Ability to work independently in a dynamic, fast-paced environment.
Ability to travel up to 50% of the time within the territory.

Responsibilities

Contribute to integrated communication and planning for the One Commercial Plan with the Region Field Marketing Manager, CCM, US Marketing, and Field Sales.
Build and maintain partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing.
Lead planning and execution with distributor merchandising teams.
Work with CCM and Field Sales to plan the commercial calendar and in-market trade-program execution details.
Communicate with Field Sales to align resources and assign accountabilities.
Establish program-review processes and provide performance feedback to Field Marketing, CCM, Brand, and Sales teams.
Translate the Commercial Plan into field-ready activation strategies and programs that drive measurable results.
Monitor local program execution against targeted KPIs and develop plans to mitigate risks and pursue opportunities.
Conduct regular market visits and provide recommendations and feedback for future program improvements or opportunistic trade activations.
Coordinate with Agency Program Managers to gather KPIs.
Report activation results accurately and on time, supporting transparency, compliance, ROI, and continuous improvement.
Manage the point-of-sale process in the assigned market, including initial strategy, quantity forecasting, budgeting, sell-in, element delivery, and merchandising coordination.
Coordinate planning and activation of key programs with State Managers, Channel Managers, District Managers, local teams, and distributor merchandising teams.
Support sales teams in equipping key distributor teams to execute Campari portfolio plans and meet depletion and account-growth goals.
Manage program activation budgets in line with the agreed Commercial Plan.
Use tracking and reporting tools to monitor activities, correlate activities to sales, and assess ROI.
Read and analyze data from a variety of sources and mediums.
Develop and deliver effective programming presentations.
Support physical activation of programs and events as needed.
Communicate regularly with key stakeholders, including Field Sales and agencies, by phone, email, and in-person meetings.