Technical Sales Representative

LATICRETE International•Greenville, SC

About The Position

The Technical Sales Representative creates awareness, education, and demand for LATICRETE products. The role drives sales through distribution outlets, contractors, architects and designers, end users, and builders by establishing lasting partnerships. It represents a brand focused on relationships, integrity, innovation, education, and commitment to the tile industry. The representative educates customers, develops and adjusts territory business plans, supports customers and investigates product claims, and maintains industry knowledge and sales skills. The position involves territory-dependent travel of 25%–75%, including travel on short notice, and representing LATICRETE at industry events.

Requirements

  • Bachelor's degree or equivalent related work experience.
  • At least 3 years of related work experience in sales or the construction industry.
  • Demonstrated success building and cultivating long-term professional partnerships.
  • High self-motivation and strong organizational skills.
  • Demonstrated ability to coordinate and build relationships across internal departments and with people of diverse skillsets and personalities.
  • Strong written, verbal, and listening skills, including the ability to present to large audiences.
  • Working knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
  • Ability to travel 25%–75%, depending on territory, and travel on short notice.
  • Ability to lift and/or carry at least 50 pounds and push/pull 50 pounds.
  • Ability to stand at least 75% of the day and sit at least 75% of the day.

Nice To Haves

  • Industry training and certifications.
  • Product application experience.
  • Local market knowledge.
  • Spanish language skills.
  • Knowledge of Salesforce.

Responsibilities

  • Build relationships and trust with distributors, contractors, general contractors, architects, and other customers.
  • Conduct product training and demonstrations, business and planning meetings, and presentations.
  • Review distributor stocking profiles and help customers select appropriate products and systems for their applications.
  • Visit job sites to provide technical support, deliver installation training, investigate product questions or concerns, and document information in Salesforce.
  • Participate in customer social media groups and provide product and system specifications suited to project needs.
  • Develop, review, and adjust a Territory Business Plan to maximize opportunities and meet or exceed revenue targets.
  • Evaluate distributor coverage and product availability, maximize market penetration, and maintain project tracking and competitive pricing files.
  • Coordinate with territory partners, managers, and teammates; establish promotions with distribution partners; and plan travel and customer visits.
  • Update Salesforce to accurately reflect territory KPI attainment.
  • Coordinate with internal departments to resolve shipping, production, and other customer issues.
  • Investigate field product claims, document findings, and work with LATICRETE Technical Services to resolve installation issues.
  • Attend industry events and represent LATICRETE through booth work, presentations, or providing product information.
  • Participate in internal product and system training, follow industry trends and competitors, and complete sales skills training.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Tuition reimbursement
  • 13 paid holidays in addition to paid vacation and sick time
  • Flexible spending
  • Life insurance, AD&D, and supplemental insurance
  • One week paid plant shutdown between Christmas and New Year's Day
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service