Technical Sales Representative

LATICRETE•Seattle, WA

About The Position

The Technical Sales Representative creates awareness, education, and demand for LATICRETE products. The role builds lasting partnerships and drives sales through distribution outlets, contractors, architects and designers, end users, and builders. It represents the LATICRETE brand through relationships, integrity, innovation, education, and commitment to the tile industry. The representative educates customers, supports product selection and application, provides technical assistance at job sites, develops and adjusts territory business plans, and coordinates with internal departments to resolve customer issues. The role also represents LATICRETE at industry events and participates in product, system, and sales-skills training. Travel is 25%–75%, depending on the territory, and may be required on short notice.

Requirements

Bachelor's degree or equivalent related work experience.
At least 3 years of related work experience in sales or the construction industry.
Demonstrated success building and cultivating long-term professional partnerships.
High self-motivation and strong organizational skills.
Ability to build relationships and coordinate across internal departments and with people with diverse skillsets and personalities.
Strong written, verbal, and listening skills, including the ability to present to large audiences.
Working knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
Ability to travel 25%–75%, depending on territory, including on short notice.
Ability to lift and/or carry at least 50 pounds and push or pull 50 pounds.
Ability to stand at least 75% of the day and sit at least 75% of the day.

Nice To Haves

Industry training and certifications.
Product application experience.
Knowledge of the local market.
Spanish language skills.
Knowledge of Salesforce.

Responsibilities

Build relationships and trust with distributors, contractors, general contractors, architects, and other customers.
Conduct product knowledge training and product-use demonstrations, both hands-on and through presentations.
Review distributor stocking profiles and conduct business overview, success plan, MVP, project-tracking, and opportunity-planning meetings.
Help customers identify appropriate products and systems for their applications and provide project specifications.
Visit job sites to provide technical support and installation training, investigate product questions or concerns, and document information in Salesforce.
Participate in relevant social media groups and customer communications.
Develop, review, and adjust a territory business plan to maximize opportunities and meet or exceed revenue targets.
Evaluate distributor coverage and product availability, maximize market penetration, and maintain project-tracking and competitive-pricing files.
Coordinate with territory partners, managers, and teammates to improve territory service.
Establish promotions with distribution partners and plan calendars and travel to maximize time with key customers.
Update Salesforce to accurately reflect territory KPI attainment.
Work with internal departments to resolve shipping, production, and other issues affecting customer satisfaction.
Investigate product claims in the field, document findings, and work with LATICRETE Technical Services to resolve product-related installation issues.
Attend industry events and represent LATICRETE through booth work, presentations, and product information.
Participate in internal product and system training, learn industry trends and the competitive landscape, and attend sales-skills training.