Technical Sales Representative

LATICRETE International•Seattle, WA

About The Position

The Technical Sales Representative creates awareness, education, and demand for LATICRETE products. The role drives sales through distribution outlets, contractors, architects and designers, end users, and builders by establishing lasting partnerships. The position represents LATICRETE’s relationship-focused, integrity-driven, innovative approach and commitment to customers and the tile industry. The role combines customer education and support, territory planning, sales development, and industry engagement. It includes training customers on products and their use, helping identify suitable systems and specifications, supporting product installation in the field, maintaining territory and project information, resolving customer issues, and representing LATICRETE at industry events. Travel is 25%–75%, depending on the territory, and short-notice travel may be required.

Requirements

Bachelor's degree or equivalent related work experience.
At least 3 years of related work experience in sales or the construction industry.
Demonstrated success building and cultivating long-term professional partnerships.
High level of self-motivation.
Strong organizational skills.
Demonstrated ability to coordinate and build relationships across internal departments and with people who have diverse skill sets and personalities.
Strong written, verbal, and listening skills, including the ability to present to large audiences.
Working knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
Ability to travel 25%–75%, depending on territory, including on short notice.
Ability to lift and/or carry at least 50 pounds.
Ability to push and pull 50 pounds.
Ability to stand at least 75% of the day and sit at least 75% of the day.

Nice To Haves

Industry training and certifications.
Product application experience.
Local market knowledge.
Spanish language skills.
Knowledge of Salesforce.

Responsibilities

Build relationships and trust with distributors, contractors, general contractors, architects, and other customers.
Conduct product knowledge training and hands-on or PowerPoint product usage demonstrations.
Review distributor stocking profiles to maximize local-market sales.
Conduct business overview, presentation, distributor success plan, potential MVP, project tracking, and opportunity planning meetings.
Help customers identify the most suitable systems and products for their application needs.
Visit job sites to provide technical support, including product installation training; gather information about product questions or concerns; and document information in Salesforce.
Participate in customer social media groups and communications as appropriate.
Provide product and system specifications suited to project needs.
Develop and regularly adjust a Territory Business Plan to maximize opportunities, address development areas, and meet or exceed revenue targets.
Evaluate distributor coverage and product availability in the territory and maximize market penetration.
Maintain project tracking and competitive pricing files.
Collaborate with territory partners, managers, and teammates, and establish promotions with distribution partners.
Plan the calendar and travel to maximize time with key customers.
Update Salesforce to accurately reflect territory KPI attainment.
Coordinate with internal departments to resolve shipping, production, and other issues and ensure customer satisfaction.
Investigate product claims in the field, document findings, and work with LATICRETE Technical Services to resolve product-related installation issues.
Attend industry events, including trade shows and professional organization events, and represent LATICRETE through booth support, presentations, or general product information.
Participate in internal product and system training and sales skills training, and learn industry trends and the competitive landscape.