Student Marketeer - North Carolina State University

Red Bull•Raleigh, NC

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role involves reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and work at Red Bull events. The position offers flexible part-time hours and a creative, inclusive working atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, develops and executes a campus plan, builds local relationships, identifies collegiate content creators, and encourages product trial and participation in Red Bull activities. The role also supports sales and distribution, maintains store standards, shares local insights, and accurately plans and reports activities using an online platform.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for at least 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Develop and execute an innovative campus plan that engages students and brings the brand to life.
Build and maintain relationships with influential individuals and groups on and around campus.
Identify relevant local collegiate content creators and work with the Field Marketing Specialist to involve them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness of and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to establish new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand awareness in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail across the role.
Share ideas and collaborate with the team through face-to-face and online interaction.
Plan and report activities accurately and on time using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.