Student Marketeer - Columbus State University

Red Bull•Columbus, GA

20h

About The Position

As a Red Bull Student Marketeer, you are part of Red Bull’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and participation in Red Bull events. It offers flexible part-time work in a creative and inclusive atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, develops and executes a campus plan, builds relationships across campus and locally, supports sampling and events, and creates authentic social media content. The role also works with local sales account managers to improve product availability and visibility, open distribution points, and meet store standards. The position requires timely activity planning and reporting, collaboration with the team, and sharing local insights and opportunities. The hourly rate is $15.00, subject to change.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Must be a team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain a network of key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to engage them.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness of and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement on personal social media handles through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand awareness in sales accounts.
Ensure store standards are executed correctly.
Deliver high-quality execution and attention to detail across role activities.
Collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time using the designated online platform.
Provide local insights, trends, and opportunities to support business development.