Student Marketeer - Minnesota State University, Mankato

Red Bull•Mankato, MN

14h

About The Position

As a Red Bull Student Marketeer, you will represent the brand and product on campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and work to build brand image and product understanding, reach new consumers, engage university students, increase sales, and improve brand visibility. The role involves direct consumer and customer contact, product trials, and participation in Red Bull events to create memorable brand experiences. It offers flexible part-time hours in a creative and inclusive working atmosphere. You will develop and carry out a campus plan, build campus relationships and networks, create authentic social media content, and work with local sales teams to improve product availability and visibility. You will also plan and report activities using an online platform and share local insights and opportunities. Employees may need to lift or move items weighing 25 pounds or more. The stated hourly rate is $16.00, subject to change. Benefits are not available for this position.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Must be able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Must be immersed in student life and understand the collegiate landscape and local city, including behind-the-scenes activities and hotspots.
Must be connected with a diverse range of influential groups and individuals on campus.
Must have an affinity for project management, working behind the scenes, and winning sales.
Must be a team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators and coordinate with the Field Marketing Specialist to bring them into the World of Red Bull.
Promote product trials and brand awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create memorable brand experiences.
Build awareness and encourage participation in collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible on campus and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use Red Bull assets to maintain brand visibility in sales accounts.
Ensure store standards are executed as defined.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Contribute local insights, trends, and opportunities to business development.