Student Marketeer - Tennessee State University

Red Bull•Nashville, TN

17h

About The Position

As a Red Bull Student Marketeer, you represent the brand and its products on campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you learn about Red Bull’s target group and help drive brand image, product understanding, consumer reach, student engagement, sales, and visibility. The role involves direct interaction with consumers and customers, product sampling, and working at Red Bull events to create an unforgettable brand experience. It offers flexible part-time hours in a creative and inclusive working atmosphere. You will plan and execute campus marketing activities, build relationships with students and local contacts, support sales and distribution, and contribute local insights and ideas. You will document activities through an online platform and collaborate regularly with your team. The position pays $16.00 per hour; the rate may change.

Requirements

Must be at least 18 years old.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and familiar with the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
Must be a team player and willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key people on and around campus, including local collegiate content creators.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a positive consumer brand experience.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible on campus and in the region.
Collaborate with sales to open new distribution points at the university and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure defined store standards are executed correctly.
Share ideas and collaborate with the team through regular in-person and online interactions.
Plan and report activities accurately and on time through the dedicated online platform.
Provide local insights, trends, and opportunities to contribute to business development.