Student Marketeer - Columbus State University

Red Bull•Columbus, GA

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive the brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and work at Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. The Student Marketeer represents Red Bull in everyday interactions, develops and carries out an innovative campus plan, builds relationships with people on and around campus, and works with the FMS to identify local collegiate content creators. The role also includes product sampling, event and activation support, social media engagement, sales collaboration, maintaining product visibility and store standards, and accurately reporting activities and sharing local market insights.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain a network of key individuals on and around campus.
Identify local collegiate content creators and work with the FMS to connect them with the World of Red Bull.
Promote product trial and awareness through sampling, responding to consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness and encourage participation in collegiate events, activations, and the World of Red Bull.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure execution of defined store standards.
Deliver high-quality execution and attention to detail across the role.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Provide local insights, trends, and opportunities to support business development.