Student Marketeer - Central Connecticut State University

Red Bull•New Britain, CT

2d•Onsite

About The Position

As a Red Bull Student Marketeer, you will represent the brand and product on your campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and help drive brand image, product understanding, consumer reach, sales, and visibility. The role involves engaging directly with consumers and customers, inviting product trials, and supporting Red Bull events to create memorable brand experiences. It offers flexible part-time work in a creative and inclusive atmosphere. You will create and execute an innovative campus plan, develop relationships with influential people and groups, identify collegiate content creators, and build awareness through sampling, events, activations, and authentic social media content. You will also partner with sales account managers to improve Red Bull’s availability and visibility, establish new distribution points, and execute store standards. The position requires accurate and timely activity planning and reporting, collaboration with the team, and sharing local insights and business opportunities. The hourly rate is $19.25, subject to change.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Develop and maintain a network of relationships on and around campus, including with key local individuals.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create memorable brand experiences.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and support Red Bull availability and visibility on campus and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain visibility in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through in-person and online interactions.
Plan and report activities accurately and on time through the dedicated online platform.
Provide local insights, trends, and opportunities to contribute to business development.