Student Marketeer - Central Connecticut State University

Red Bull•New Britain, CT

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive the brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and participation in Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, creates and executes a campus plan, builds relationships across campus and the local community, supports brand and sales activities, and shares local insights. The position requires university or college enrollment, a valid US driver’s license, and the ability to work at least 15 hours per week, including some evenings and weekends.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Create and maintain a network of relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and coordinate with the Field Marketing Specialist to involve them in the World of Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness and encourage participation in collegiate events and activations.
Increase brand engagement through authentic content on personal social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Collaborate and share ideas with the team through regular in-person and online interaction.
Plan and report activities accurately and on time using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.