Student Marketeer - Michigan State University

Red Bull•East Lansing, MI

About The Position

As a Red Bull Student Marketeer, you are part of a brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. You reach new consumers, engage university students, increase sales, and improve brand visibility through direct consumer and customer contact, product trials, and work at Red Bull events. The role offers flexible part-time hours and a creative, inclusive working atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, builds and executes an innovative campus plan, develops campus relationships, and creates awareness and engagement through product sampling, events, and social media. The role also supports sales by helping ensure product availability and visibility, opening distribution points, and executing store standards. Activities are planned and reported through an online platform, with local insights and opportunities shared to support business development.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to deliver a memorable brand experience.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in campus and regional outlets.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Execute defined store standards.
Deliver high-quality execution and attention to detail across the role.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Provide local insights, trends, and opportunities to support business development.