Student Marketeer - Michigan State University

Red Bull•East Lansing, MI

3d•Onsite

About The Position

As a Red Bull Student Marketeer, you will represent the brand and its products on campus and in the surrounding region. Reporting to the local Field Marketing Specialist, you will learn Red Bull’s target group and help build brand image and product understanding. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer interaction, product trials, and participation in Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. You will develop and carry out a campus plan, build relationships with students and local contacts, support sales and distribution, and create authentic social media content. You will also plan and report activities, share local insights, and help deliver high-quality brand experiences and execution.

Requirements

Must be at least 18 years old.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hotspots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May need to lift and/or move items weighing 25 pounds or more.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and values through interactions with consumers and customers.
Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of key individuals on and around campus.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create memorable consumer experiences.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase engagement on personal social media handles through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on and beyond campus.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure defined store standards are executed.
Deliver detailed, high-quality execution across role responsibilities.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Contribute local insights, trends, and opportunities to business development.