Student Marketeer - Central Michigan University

Red Bull•Mount Pleasant, MI

10d

About The Position

As a Red Bull Student Marketeer, you are part of the brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and drive the brand image and product understanding on your campus and in the region. The role focuses on reaching new consumers, exciting university students, increasing sales, and building visibility for the Red Bull brand through consumer contact, product trials, and event work. Student Marketeers value flexibility over a 9-to-5 job and enjoy a creative and inclusive working atmosphere. You will represent the brand, develop and execute a campus plan, build relationships across campus and the local community, support sales and distribution, and deliver activities with attention to detail. The position requires university or college enrollment and flexible part-time work of at least 15 hours per week, including some evenings and weekends. The hourly rate is $16.00, subject to change. Benefits eligible: No. The role is permanent.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
A team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of key individuals on and around campus.
Identify relevant local collegiate content creators and work with the Field Marketing Specialist to connect them with the World of Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create an unforgettable brand experience.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand presence in sales accounts.
Ensure execution of defined store standards.
Deliver high-quality execution and attention to detail across role responsibilities.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time through the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.