Student Marketeer - Dillard University

Red Bull•New Orleans, LA

About The Position

As a Red Bull Student Marketeer, you will represent the brand and products on campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you will learn about Red Bull’s target group and help drive brand image, product understanding, consumer reach, sales, and visibility. The role involves engaging directly with consumers and customers, encouraging product trials, and working at Red Bull events to create memorable brand experiences. Student Marketeers value flexibility and work in a creative, inclusive atmosphere. You will create and execute a campus plan, build relationships with students and local contacts, identify collegiate content creators, support sampling and event activations, and increase engagement through social media. You will also work with sales account managers to improve product availability and visibility, support distribution and store standards, and share local insights. Activities must be planned and reported accurately through an online platform. This position requires at least 15 hours per week, including some evenings and weekends, and may involve lifting or moving items weighing 25 pounds or more.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Knowledge of student life, the collegiate landscape, and the local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional language skills.

Responsibilities

Represent the Red Bull brand and products through everyday interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key local individuals and build a network on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to bring them into the World of Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable consumer brand experience.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and support Red Bull availability and visibility in outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time using the dedicated online platform.
Provide local insights, trends, and opportunities to contribute to business development.