Student Marketeer - University of Miami

Red Bull•Coral Gables, FL

About The Position

As a Red Bull Student Marketeer, you will be part of the brand and product ambassador program and report to the local Field Marketing Specialist (FMS). You will learn Red Bull’s target group and help drive brand image and product understanding on campus and in the surrounding region. The role focuses on reaching new consumers, engaging university students, increasing sales, and building brand visibility through direct consumer contact, product trials, and work at Red Bull events. It offers flexible part-time hours and a creative, inclusive working atmosphere. You will represent Red Bull on campus, develop and carry out a tailored campus plan, build relationships with influential people and groups, and create awareness through sampling, events, activations, and social media. You will also support sales by improving product availability and visibility, opening new distribution points, maintaining store standards, and sharing local insights. The position requires accurate activity planning and reporting, collaboration with the team, and attention to executional detail.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Must be a team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills.

Responsibilities

Represent Red Bull’s brand personality and company values in everyday interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to bring them into the World of Red Bull.
Promote product trial and awareness by sampling Red Bull to consumers and answering their questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create an unforgettable consumer brand experience.
Build awareness and encourage participation in collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand awareness in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail across role activities.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and accurately report activities on the dedicated online platform in a timely manner.
Provide local insights, trends, and opportunities to support business development.