Student Marketeer - University of Colorado Boulder

Red Bull•Boulder, CO

About The Position

As a Red Bull Student Marketeer, you will represent Red Bull on and around the University of Colorado Boulder campus. Reporting to the local Field Marketing Specialist (FMS), you will learn about Red Bull’s target group and help drive the brand image and product understanding in your campus and region. The role focuses on reaching new consumers, engaging university students, increasing sales and brand visibility, and creating memorable consumer experiences through direct interaction, product trials and event work. You will develop and execute campus marketing plans, build relationships with students and local contacts, create authentic social media content, and support Red Bull events and activations. You will also work with local sales account managers to improve product availability and visibility, establish new distribution points, and maintain store standards. The position requires flexible part-time work for at least 15 hours per week, including some evenings and weekends.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work and winning sales.
Must be a team player and willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
Create and maintain a network of key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with Red Bull.
Grow the user base and awareness through product sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations and supported events to create memorable brand experiences.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail across the role.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time in the dedicated online platform.
Provide local insights, trends and opportunities to contribute to business development.