Student Marketeer - University of Rhode Island

Red Bull•South Kingstown, RI

About The Position

As a Red Bull Student Marketeer, you will represent the brand and its products on campus and in the surrounding region. Reporting to the local Field Marketing Specialist, you will engage university students and other consumers, build brand awareness and understanding, increase sales, and create memorable experiences through product sampling and events. The role offers flexible part-time hours in a creative and inclusive environment. You will develop and carry out a campus plan, build relationships with students and local contacts, identify collegiate content creators, and create authentic social media content. You will also work with sales teams to improve product availability and visibility, develop new distribution points, and maintain store standards. The role includes planning and accurately reporting activities, collaborating with the team, and sharing local insights and business opportunities.

Requirements

  • Must be at least 18 years of age.
  • Must have a valid US driver’s license.
  • Must be enrolled at a university or college.
  • Must be fluent in English.
  • Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
  • Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
  • Connected with a diverse range of influential groups and individuals on campus.
  • Affinity for project management, behind-the-scenes work, and sales.
  • Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
  • May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

  • Additional language skills are an advantage.

Responsibilities

  • Represent the Red Bull brand and its values in interactions with consumers and customers.
  • Develop and execute an innovative campus plan that engages students and brings the brand to life at the university.
  • Build and maintain a network of key contacts on and around campus.
  • Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
  • Promote product trial and awareness through sampling, answering consumer questions and concerns.
  • Work at Red Bull events, collegiate activations, and supported events to deliver memorable consumer experiences.
  • Promote awareness and participation in the World of Red Bull, including collegiate events and activations.
  • Increase brand engagement through authentic content on social media handles.
  • Build relationships with local sales account managers and help ensure Red Bull products are available and visible on campus and in the region.
  • Collaborate with sales to open new distribution points on campus and beyond.
  • Use relevant Red Bull assets to maintain visibility in sales accounts.
  • Execute defined store standards.
  • Deliver high-quality execution and attention to detail across role responsibilities.
  • Share ideas and collaborate with the team through face-to-face and online interaction.
  • Plan and report activities accurately and on time using the dedicated online platform.
  • Provide local insights, trends, and business opportunities to support business development.
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