Student Marketeer - University of Rhode Island

Red Bull•South Kingstown, RI

About The Position

As a Red Bull Student Marketeer, you are part of Red Bull’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn the target group and help build the brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and raising brand visibility through direct consumer contact, product trials, and work at Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. You represent Red Bull’s brand personality and values, create and execute a tailored campus plan, build relationships around campus, identify local content creators, and encourage product trial and participation in events and activations. You also support sales by working with local sales account managers, improving product availability and visibility, opening new distribution points, and maintaining store standards. The role includes planning and accurately reporting activities, collaborating with the team, and sharing local insights and opportunities.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life, with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, working behind the scenes, and winning sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and values through interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key local individuals and build a network on and around campus.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a positive brand experience.
Build awareness of and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Provide local insights, trends, and opportunities to support business development.