Student Marketeer - Harvard University

Red Bull•Cambridge, MA

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and help drive the brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and event work. It offers flexible part-time hours in a creative and inclusive working atmosphere. The Student Marketeer builds and executes a campus plan, develops relationships with students and local contacts, supports product distribution and sales, and contributes local insights and ideas. The role also involves planning and reporting activities through an online platform, representing the brand at events, and promoting Red Bull through social media and campus activations.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and familiar with the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential campus groups and individuals.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
Develop and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to help create an unforgettable brand experience.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement through authentic social media content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in campus and regional outlets.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain visibility in sales accounts.
Ensure execution of defined store standards.
Deliver high-quality execution and attention to detail across role responsibilities.
Share ideas and collaborate with the team through regular in-person and online interactions.
Plan and accurately report activities promptly in the designated online platform.
Provide local insights, trends, and opportunities to support business development.