Student Marketeer - Bethel University

Red Bull•Saint Paul, MN

About The Position

As a Red Bull Student Marketeer, you will represent the brand and product on your university campus and in the surrounding region. Reporting to the local Field Marketing Specialist, you will learn about Red Bull’s target group and help build brand image and product understanding. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through consumer interactions, product trials, and participation in Red Bull events. You will create and carry out a tailored campus plan, build relationships with students and local contacts, identify collegiate content creators, and create authentic social media content. You will also work with local sales account managers to improve Red Bull’s availability and visibility, develop distribution points, and maintain store standards. The position calls for flexible part-time work for at least 15 hours per week, including some evenings and weekends. The hourly rate is $19.25, subject to change. The position is permanent and does not offer benefits eligibility.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for at least 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
Must be a team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent the Red Bull brand and product in a premium way through interactions with consumers and customers.
Develop and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and coordinate with the Field Marketing Specialist to bring them into the World of Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable consumer experience.
Build awareness and encourage participation in collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in campus and regional outlets.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand awareness in sales accounts.
Ensure defined store standards are executed.
Deliver executional excellence and attention to detail across the role.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time in the dedicated online platform.
Provide local insights, trends, and opportunities to support business development.