Student Marketeer - University of Minnesota

Red Bull•Minneapolis, MN

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and Red Bull events. Student Marketeers value flexibility over a traditional 9-to-5 schedule and work in a creative and inclusive atmosphere. The Student Marketeer represents Red Bull’s brand and values, develops and executes a campus plan, builds local relationships, supports sales and distribution, and creates authentic social media content. The role also includes planning and reporting activities, sharing local insights, and helping deliver high-quality brand experiences. The position requires flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Must be immersed in student life and understand the collegiate landscape and local city, including behind-the-scenes activities and hotspots.
Must be connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
Must be a team player and willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators and collaborate with the FMS to connect them with the World of Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create an unforgettable consumer experience.
Encourage awareness and participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure defined store standards are executed.
Deliver high-quality execution and attention to detail across the role.
Share ideas and collaborate with the team through regular in-person and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Provide local insights, trends, and opportunities to support business development.