Student Marketeer - University of Minnesota Duluth

Red Bull•Duluth, MN

12d

About The Position

As a Red Bull Student Marketeer, you will represent the brand and its products on the University of Minnesota Duluth campus and in the surrounding region. Reporting to the local Field Marketing Specialist, you will learn about Red Bull’s target group and help build brand image and product understanding, reach new consumers, engage university students, increase sales, and improve brand visibility. The role involves direct consumer and customer contact, product sampling, and working at Red Bull events to create memorable brand experiences. It offers flexible part-time hours in a creative and inclusive working atmosphere. You will develop and execute a campus marketing plan, build relationships with students and local contacts, identify relevant collegiate content creators, and create authentic social media content. You will also work with sales teams to improve product availability and visibility, support distribution growth, and maintain store standards. The position requires timely activity planning and reporting, collaboration with the team, and sharing local insights and business opportunities.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Must be a team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to engage them.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to deliver memorable brand experiences.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible at outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain visibility in sales accounts.
Ensure defined store standards are executed.
Deliver high-quality execution and attention to detail across the role.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.