Student Marketeer - University of Miami

Red Bull•Coral Gables, FL
•Onsite

About The Position

As a Red Bull Student Marketeer, you will represent the brand and product on and around the University of Miami campus. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and help drive brand image and product understanding in the campus community and region. The role involves reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and participation in Red Bull events. The position offers flexible part-time hours in a creative and inclusive working atmosphere.

Requirements

  • Must be at least 18 years of age.
  • Must have a valid U.S. driver’s license.
  • Must be enrolled in a university or college.
  • Must be fluent in English.
  • Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
  • Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hotspots.
  • Connected with a diverse range of influential groups and individuals on campus.
  • Affinity for project management, behind-the-scenes work, and sales.
  • Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
  • May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

  • Additional language skills are an advantage.

Responsibilities

  • Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
  • Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
  • Develop and maintain relationships with key people on and around campus.
  • Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with Red Bull.
  • Promote product trial and awareness through sampling, answering consumer questions and concerns.
  • Work at Red Bull events, collegiate activations, and supported events to create a memorable consumer experience.
  • Build awareness and encourage participation in Red Bull collegiate events and activations.
  • Increase brand engagement on social media through authentic content.
  • Build relationships with local sales account managers and help ensure Red Bull is available and visible at outlets, on campus, and in the region.
  • Collaborate with sales to open new Red Bull distribution points on campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure defined store standards are executed properly.
  • Deliver detailed, high-quality execution across role responsibilities.
  • Share ideas and collaborate with the team through regular in-person and online interactions.
  • Plan and accurately report activities in the designated online platform in a timely manner.
  • Provide local insights, trends, and opportunities to support business development.
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