Student Marketeer - Minnesota State University, Mankato

Red Bull•Mankato, MN

11d

About The Position

As a Red Bull Student Marketeer, you are part of Red Bull’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help build the brand image and product understanding on campus and in the surrounding region. The role involves reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and work at Red Bull events. You will create and carry out a campus plan, build relationships with people and groups in the local community, identify collegiate content creators, and share authentic content on social media. You will also work with sales teams to improve product availability and visibility, open new distribution points, and uphold store standards. The position emphasizes flexible work, creativity, collaboration, and careful execution. It requires at least 15 hours per week, including some evenings and weekends.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and understand the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, working behind the scenes, and winning sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through everyday interactions with consumers and customers.
Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
Create and maintain a network of key local individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with the World of Red Bull.
Promote positive product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to help create an unforgettable consumer experience.
Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement through authentic content on personal social media handles.
Build relationships with local sales account managers and help ensure Red Bull products are available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail across all areas of the role.
Share ideas and collaborate with the team through regular face-to-face and online interaction.
Plan and report activities accurately and on time in the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.