Student Marketeer - University of Tennessee

Red Bull•Knoxville, TN

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through consumer interactions, product trials, and Red Bull events. Student Marketeers build and execute a tailored campus plan, develop relationships and networks on and around campus, identify collegiate content creators, and create authentic social media content. They also work with sales teams to improve product availability and visibility, open new distribution points, and maintain store standards. The role requires timely and accurate activity planning and reporting, collaboration with the team, and sharing local insights and opportunities. It offers flexible part-time work for at least 15 hours per week, including some evenings and weekends.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and operate the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a positive brand experience.
Encourage awareness and participation in collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to maintain brand visibility in sales accounts.
Ensure defined store standards are executed.
Deliver high-quality execution and attention to detail.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.