Student Marketeer - University of Minnesota

Red Bull•Minneapolis, MN

About The Position

As a Red Bull Student Marketeer, you will represent the brand and product on and around the University of Minnesota campus and in the region. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and help build brand image and product understanding. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through consumer contact, product sampling, and participation in Red Bull events. Student Marketeers value flexibility and work in a creative and inclusive atmosphere. You will develop and carry out a campus plan, build relationships with campus and local communities, identify collegiate content creators, and create authentic social media content. You will also work with sales teams to improve product availability and visibility, open new distribution points, and execute store standards. The role includes planning and accurately reporting activities, sharing local insights, and collaborating with the team. This is a flexible part-time role requiring at least 15 hours per week, including some evenings and weekends. The hourly rate is $19.25, subject to change.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled in a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life.
Build and maintain a network of relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and collaborate with the FMS to engage them.
Promote product trial and awareness through sampling, responding to consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable consumer experience.
Build awareness and participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Execute defined store standards.
Deliver high-quality execution and attention to detail across the role.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.