Student Marketeer - University of Wisconsin–Madison

Red Bull•Madison, WI

About The Position

As a Red Bull Student Marketeer, you will represent the brand and its products on campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you will learn about Red Bull’s target group and help build brand image and product understanding. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and event work. It offers flexible part-time hours in a creative and inclusive working atmosphere. You will build and carry out a campus marketing plan, develop local relationships, identify collegiate content creators, distribute product samples, and support Red Bull and collegiate events. You will also work with sales account managers to increase product availability and visibility, support distribution growth, and maintain store standards. The role includes planning and reporting activities through an online platform and sharing local insights and opportunities with the team.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, working behind the scenes, and sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in consumer and customer interactions.
Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with influential people and groups on and around campus.
Identify local collegiate content creators and coordinate with the Field Marketing Specialist to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness of and encourage participation in Red Bull events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible at outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use Red Bull assets to maintain visibility and awareness in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Provide local insights, trends, and opportunities to contribute to business development.