Student Enrollment Coordinator (SEC)

Phalen Leadership Academies•Charleston, WV

About The Position

The Student Enrollment Coordinator owns the campus enrollment process to meet 100% enrollment goals. The role builds local interest, manages first-year enrollment, and monitors student and family persistence. The coordinator raises awareness of Phalen Leadership Academies (PLA), promotes the campus and grades offered, secures applicants, and supports families throughout the enrollment and persistence process. The position develops relationships with current families and community organizations, leads re-registration and recruitment efforts, and represents the school through outreach, events, presentations, tours, and neighborhood engagement. The campus serves students from kindergarten through 12th grade and emphasizes data-driven instruction, differentiated learning, rigorous curricula, small-group instruction, and individualized intervention.

Requirements

High school diploma required; college education preferred.
At least 4 years of experience in admissions, enrollment, sales, or business development.
Intimate knowledge of the campus community and its unique needs.
Strong ability to connect with parents and families about their children's educational needs.
Ability to work a non-traditional schedule, including evenings, weekends, and select holidays.

Nice To Haves

College education preferred.

Responsibilities

Develop and maintain strong relationships with current families through ongoing campus engagement to achieve 90% or higher re-enrollment.
Manage the full re-registration process and ensure families complete required steps on time.
Provide returning families with timely communication, reminders, and support throughout the re-enrollment cycle.
Partner with the principal and school staff to identify at-risk families and implement proactive retention strategies.
Execute a targeted recruitment strategy aligned with campus needs.
Build relationships with local childcare centers, youth organizations, housing authorities, and community groups.
Promote the school as the area's premier charter option through consistent, high-quality outreach and representation.
Conduct off-site presentations and community engagement activities to generate prospective student leads.
Participate in neighborhood walks, door-to-door outreach, and other grassroots recruitment efforts.
Host and attend enrollment events, tours, and open houses to attract prospective families.