Marketing Student Assistant - Lead Brand Representative

Davenport University • Grand Rapids, MI

1d • $14

About The Position

The Student Assistant - Lead Brand Representative serves as a student peer leader and hands-on content creator for Davenport University’s Panther Brand Representative Program. Working with the marketing communications team, this role helps engage and connect student representatives while participating in content creation, social media, campus events, and other university initiatives. The position helps tell the Davenport student experience through authentic storytelling, develops content ideas, coordinates student participation, and encourages representatives to stay active and engaged. It also serves as a connection between the marketing communications team and student representatives by sharing opportunities, gathering student perspectives, and fostering a collaborative team culture.

The role is intended for a creative, enthusiastic, and dependable Davenport student who enjoys bringing people together, is comfortable with social media, takes initiative, and is willing to lead by example, including creating content, appearing on camera, and encouraging peers to participate. The student will work directly with the marketing communications team and receive hands-on mentorship and professional guidance. The role offers experience in social media, content creation, brand marketing, communications, and peer leadership, as well as an opportunity to build a professional portfolio and help shape the Panther Brand Representative Program.

Requirements

• Must be a current Davenport University student in good academic standing and taking at least half-time credits.
• Strong communication, organization, and interpersonal skills.
• Comfort communicating with and helping coordinate groups of peers.
• Active knowledge of social media platforms and current content trends, particularly Instagram and TikTok.
• Comfort appearing in photo and video content.
• Creative, dependable, and willing to take initiative.
• Ability to meet deadlines and balance responsibilities with academic commitments.
• Enthusiasm for Davenport University and interest in sharing the student experience authentically.
• Ability to work collaboratively with students, staff, and university partners.
• Must abide by applicable internal and external regulations and policies.

Nice To Haves

• Previous experience with social media, content creation, student organizations, campus involvement, or leadership is preferred but not required.

Responsibilities

• Serve as the student leader and primary peer contact for Panther Brand Representatives.
• Work with the marketing communications team to support coordination and growth of the Panther Brand Representative Program.
• Create reports to gauge and track involvement throughout the year.
• Communicate upcoming content opportunities, events, assignments, and program updates to representatives.
• Coordinate representative participation in social media content, campus events, photo and video shoots, university initiatives, and other opportunities.
• Encourage participation and help keep representatives engaged throughout the semester.
• Generate creative social media content ideas that highlight the authentic Davenport student experience.
• Create and appear in content for Davenport’s official social media channels, including short-form video, photos, and student takeovers.
• Identify campus trends, student stories, and experiences that could become engaging university content.
• Help the marketing communications team gather feedback and perspectives from representatives and the broader student community.
• Assist with Panther Brand Representative meetings, activities, and special projects.
• Model professionalism, reliability, inclusivity, and Panther pride when representing Davenport online and in person.
• Understand and abide by all external and internal regulations and policies, including applicable NCAA, GLIAC, and national affiliation regulations.
• Provide GREAT customer service by anticipating and exceeding customer needs.
• Demonstrate and promote the University’s Cultural Values.
• Perform other duties as assigned.

Benefits

• Hands-on mentorship and professional guidance from Davenport’s marketing communications team.
• Opportunity to develop creative, communication, and leadership skills.
• Opportunity to build a professional portfolio.
• Real-world experience in social media, content creation, brand marketing, communications, and peer leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed