Strategist

idfive•Baltimore, MD

3d•$80,000 - $110,000

About The Position

The Strategist shapes creative direction and strategy for projects and campaigns, combining creative thinking, strategic planning, and client collaboration. The role works closely with cross-functional design, marketing, and product development teams to develop compelling and effective solutions aligned with business goals and client expectations. The Strategist develops creative strategies, researches trends and opportunities, helps define project objectives and performance metrics, and facilitates brainstorming and workshops. The role creates and presents proposals and creative briefs, guides projects from concept through completion, and provides direction to team members. It also evaluates campaign effectiveness and writes or collaborates on copy for blogs, social media, scripts, websites, and new business proposals. idfive is an integrated marketing and communications social design agency focused on advancing clients’ marketing and communications goals through web, brand, and marketing strategies. The company describes itself as minority- and woman-owned and operated, MBE certified, and committed to diversity and equality within its organization and client work.

Requirements

Bachelor’s degree in Marketing, Advertising, Design, or a related field.
Proven experience as a Strategist, Creative Director, or in a similar role in a creative or marketing agency.
Strong portfolio showcasing successful projects and creative solutions.
Excellent understanding of the creative process, marketing principles, and brand development.
Ability to think strategically and conceptually, with a keen eye for detail.
Exceptional communication, presentation, and collaboration skills.
Proficiency in creative software and tools.
Ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

Develop and implement creative strategies that enhance the brand, engage target audiences, and achieve marketing objectives.
Conduct research and analyze trends to identify opportunities for creative innovation.
Collaborate with internal teams and clients to define project objectives, set key performance metrics, and establish project approaches.
Facilitate brainstorming sessions and creative workshops to generate ideas and concepts.
Create and present detailed proposals and creative briefs to stakeholders.
Guide projects from concept through completion, ensuring they are on-brand, on-budget, and on-schedule.
Provide creative guidance and direction to team members, fostering creativity and growth.
Evaluate the effectiveness of creative campaigns and projects and use insights to drive continuous improvement.
Write copy from creative briefs developed by the Strategist, in-house colleagues, or external partners, tailored to identified audiences.
Partner with copywriters and the creative director to write copy for blogs, social media content, scripts, website copy, and new business proposals.