Strategist

Adelphi Group•Los Angeles, CA
•$75,000 - $80,000•Hybrid

About The Position

Deutsch is seeking a social-focused Strategist to join its strategy team and work across the Keurig Dr Pepper portfolio, including Canada Dry and Snapple. The role turns social insights, culture, and audience behavior into creative opportunities designed to build awareness, spark conversation, and grow brand fandom. The Strategist monitors social behaviors, trends, formats, and opportunities; uses social listening to uncover insights; and develops organic and paid social strategies. The role partners with creative teams from concept through execution, develops reports and recommendations, and brings forward social-first ideas ranging from quick-turn content and community engagement to larger activations and brand stunts. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager. The salary range is $75,000–$80,000.

Requirements

  • At least 3 years of hands-on experience working on a brand’s social channels, either in-house or at an agency.

Responsibilities

  • Monitor evolving social behaviors, trends, formats, and opportunities.
  • Use social listening tools such as Sprinklr and YouScan to identify audience, brand, category, and cultural insights that inform creative thinking.
  • Shape organic social content calendars and develop social-first briefs in collaboration with creative teams.
  • Identify timely cultural moments and conversations that brands can authentically participate in.
  • Help develop paid social briefs based on audience insights, messaging, placements, and campaign objectives.
  • Partner with creative teams from concept through execution to ensure ideas are strategically sound and tailored to social platforms.
  • Lead quarterly organic social reports and listening recaps, translating findings into actionable recommendations.
  • Proactively develop social-first ideas, including quick-turn content, community engagement, larger activations, and brand stunts.
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