Strategic Insights Manager, Outdoor Hybrid in Towson, MD or Valley City, OH

Stanley Black & Decker, Inc. • Towson, MD

7d • $77,600 - $124,900 • Hybrid

About The Position

The Strategic Insights Manager for Outdoor shapes business strategy, brand and product portfolio decisions, and integrated marketing planning for Stanley Black & Decker’s Outdoor Power Equipment business. The role focuses on understanding end users, shoppers, and marketplace dynamics, and providing insights for new product development and portfolio management.

The manager identifies growth opportunities, develops strategic learning plans, guides research, synthesizes consumer and market information into recommendations, and communicates compelling insights to business leaders. The role also evaluates research agencies and vendors, identifies innovative tools and ways of working, builds organizational advocacy for consumer and shopper understanding, and coaches junior team members. The position is hybrid and based in Towson, Maryland, or Valley City, Ohio, with 5–10% travel.

Requirements

• Bachelor’s degree.
• At least 5 years of professional experience in Consumer Insights, Brand Development, Marketing Strategy, or at a research vendor.
• Experience building holistic learning plans that integrate data, trends, and primary research.
• Experience combining quantitative and qualitative learning to create a clear story and action plan.
• Demonstrated ability to influence diverse stakeholders, including external partners.
• Ability to travel 5–10%.

Nice To Haves

• MBA.

Responsibilities

• Use consumer and market understanding to identify and advance strategic growth opportunities for the brand, retailer, and channel.
• Create immersive experiences that bring consumer and shopper needs to life for business teams.
• Build and share compelling stories with business leaders about how end users are influencing categories.
• Create and implement strategic learning plans addressing the business’s most critical questions.
• Acquire, synthesize, and share trends to inspire innovation.
• Guide research development and execution using a range of research methods.
• Synthesize disparate data and make recommendations grounded in consumer and market knowledge and broader business context.
• Evaluate agency and vendor partner capabilities for regional and global scale.
• Select supplier partners and share experiences with the consumer insights community.
• Identify innovative tools and new ways of working to deliver more impactful results.
• Build advocacy for sustained organizational investment in consumer and shopper understanding.
• Coach and mentor more junior team members.

Benefits

• Medical, dental, life, vision, and disability coverage.
• 401(k) and Employee Stock Purchase Plan.
• Paid time off, including vacation, holidays, and personal days.
• Tuition reimbursement.
• Wellness programs and other benefits supporting well-being.
• Discounts on Stanley Black & Decker tools, products, and partner programs.
• Access to learning and development resources, including a digital learning portal, Lean Academy, and online university.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level