Strategic Insights Manager, Outdoor Hybrid in Towson, MD or Valley City, OH

Stanley Black & Decker • Towson, MD

5d • Hybrid

About The Position

The Strategic Insights Manager for Outdoor shapes the future of the business by influencing business strategy, brand and product portfolio decisions, and integrated marketing planning. The role focuses on understanding end users, shoppers, and marketplace dynamics to provide insights for new product development and portfolio management in the Outdoor Power Equipment business.

The manager develops and communicates consumer and market insights, creates strategic learning plans, guides research, and turns diverse data into actionable recommendations. The role also evaluates agency and vendor capabilities, builds support for continued investment in consumer and shopper understanding, and coaches junior team members. The position is hybrid in Towson, Maryland, or Valley City, Ohio, and requires 5–10% travel.

Requirements

• Bachelor’s degree.
• At least 5 years of professional experience in Consumer Insights, Brand Development, Marketing Strategy, or a combination of these and experience at a research vendor.
• Experience building holistic learning plans that integrate data, trends, and primary research.
• Experience combining quantitative and qualitative learning into a clear story and action plan.
• Proven ability to influence diverse stakeholders, including external partners.
• Willingness to travel 5–10%.

Nice To Haves

• MBA.

Responsibilities

• Use consumer and market understanding to identify growth opportunities and incorporate them into strategic plans for the brand, retailers, and channels.
• Create immersive experiences that bring consumer and shopper needs to life for business teams.
• Develop and share compelling stories with business leaders about how end users influence the categories.
• Create and implement strategic learning plans that address critical business questions.
• Acquire, synthesize, and share trends to inspire innovation.
• Guide the development and execution of research using a variety of research methods.
• Synthesize disparate data and make recommendations grounded in consumer and market knowledge and broader business context.
• Evaluate agency and vendor partner capabilities for regional and global scale.
• Select suppliers and share consumer insight experiences with the insights community.
• Identify innovative tools and ways of working to deliver more impactful results.
• Build advocacy for sustained organizational investment in consumer and shopper understanding.
• Coach and mentor junior team members.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Vision insurance
• Disability benefits
• 401(k)
• Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement
• Wellness program
• Discounts on Stanley Black & Decker tools and products and partner programs
• Learning and development resources, including a digital learning portal, Lean Academy, and online university
• Retirement benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level