About The Position

The Store Manager is responsible for the complete omni-channel customer experience and for maintaining visual and commercial standards in line with the store format, global guidelines, and regional strategies. The role leads the full store team, fosters an inclusive culture of collaboration and entrepreneurial spirit, and evaluates the store’s strengths, opportunities, and competitors. The Store Manager analyzes sales and budgets and develops plans to optimize results and profits. The role oversees customer service and sales performance, fashion and trend awareness, talent and performance management, team communication and scheduling, and retail operations and visual execution. Responsibilities include maintaining store presentation and garment care, managing stock and store routines, ensuring compliance with security and legal requirements, and supporting in-store omni services and technology.

Requirements

  • Relevant experience in a leadership position.
  • Retail management and retail operations experience.
  • Experience collaborating closely with a team.
  • Strong leadership skills and willingness to take responsibility for others.
  • Confidence in coaching and developing teams.
  • Ambition and effective communication skills.
  • Analytical problem-solving ability, including working with numbers and managing statistics.

Responsibilities

  • Own the total omni customer experience and ensure visual and commercial presentation follows store format, global guidelines, and regional strategies.
  • Represent the H&M brand positively and ensure teams provide customer service, fashion guidance, and active product selling.
  • Set, analyze, and follow up on sales and budget goals; develop plans to improve results and profits.
  • Ensure teams promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
  • Schedule to budgeted hours in line with sales budgets and commercial activities.
  • Ensure correct fitting-room and checkout routines, including transactions, returns, and exchanges.
  • Identify commercial opportunities, maintain competitor awareness, and manage store maintenance cost-effectively.
  • Ensure administrative routines for people and store operations are completed correctly.
  • Stay current on fashion trends, brands, products, competitors, and relevant influencers, and ensure the team shares product and fashion knowledge with customers.
  • Understand the local store area, customers, competition, and fashion trends.
  • Lead talent and performance management, including recruiting, onboarding, upskilling, development, performance evaluations, and succession planning.
  • Collaborate with the Area team and store leadership team, including Visual Merchandisers, and maintain excellent communication and professionalism.
  • Plan and schedule the team and communicate regularly with colleagues through meetings and other channels.
  • Ensure store procedures, routines, security, and legal requirements are followed.
  • Participate in relevant onboarding, training, and development courses.
  • Maintain a clean and tidy sales floor and back of house, with high fashion quality, visual and commercial presentation, and garment care.
  • Ensure good stock levels and provide allocation input to relevant area or sales-market colleagues.
  • Support daily store opening and closing routines and processes.
  • Ensure the full garment cycle, fitting-room routines, and use of provided tools and technology meet standards.
  • Maintain best practices for in-store omni services and technology, including Instore Care App, Click & Collect, and Smart Store.
  • Maintain price signs throughout the store according to applicable guidelines and strategies.
  • Maintain back-of-house colleague areas, including key information, health and safety, and tidiness.

Benefits

  • Staff discount card for H&M Group brands in stores and online.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day.
  • Access to Colleague Resource Groups and networking opportunities.
  • Development opportunities and access to a global talent community.
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