Staff Regional Marketing Manager, West

GitLab

8d•$139,200 - $235,200•Remote

About The Position

GitLab is hiring a Staff Regional Marketing Manager to own regional marketing for the sales team in an assigned territory and establish a high standard for regional planning and execution. This leadership-level individual contributor develops and runs regional marketing plans, programs, measurement, and AI-assisted automation, leading through delivered work rather than direct reports. The role selects and executes events and campaigns that create, expand, and accelerate pipeline, balancing regional strategy with detailed execution. Key audiences include CIOs, CTOs, VPs of engineering and platform, and security leaders. The manager supports direct and channel sales teams, collaborates with GitLab partners on Channel and Alliance Marketing, and works with external agencies and third parties. The role also mentors regional marketers, improves team processes, and shares practices transparently. Performance is measured by pipeline contribution, with a target of 10X spend contribution to sales pipeline and regional spending within 5% of budget. The role supports one sales region (AMER, EMEA, or APAC) and requires travel up to 50% of the time.

Requirements

Proven ability to build and execute regional strategy and deliver, accelerate, and expand sales pipeline through regional marketing.
Experience supporting direct and channel sales teams and creating demand for enterprise solutions through regional marketing.
Strong analytical skills and demonstrated ability to use data to optimize program performance and inform future strategies.
Excellent written and presentation communication skills, including the ability to communicate ideas and data clearly to varied audiences and to over-communicate when appropriate.
Demonstrated ability to build and manage a territory budget, with close attention to program details and deadlines.
Ability to understand the needs of CIOs, CTOs, VPs of engineering and platform, and security leaders, and substantial understanding of and interest in developer tools, IT operations tools, and/or IT security markets.
Ability to use GitLab and work in accordance with GitLab’s values.
Ability to travel up to 50% and comply with the company’s travel policy.

Responsibilities

Own regional pipeline and growth outcomes as the region’s marketing leader, bringing partners into cross-channel marketing in support of revenue growth.
Adapt digital and content marketing programs to the needs of the regional sales team.
Create, expand, and accelerate sales opportunities through regional and account-focused campaigns promoting GitLab products and services.
Set regional event and campaign strategy and manage onsite event logistics, booth staffing, and swag.
Project-manage campaigns from start to finish, ensuring objectives, timelines, and budgets are met, and measure and report on campaign effectiveness.
Lead cross-functional demand generation and regional marketing plans, advocating for the sales region within marketing and for marketing with the sales team.
Support Channel and Alliance Marketing activities with GitLab partners from campaign approval through execution.
Work with external agencies and third parties to prepare, manage, and execute campaigns.
Mentor and guide regional marketing specialists and managers, and build and improve team processes.
Plan and operate transparently and share best practices with regional peers.